If you have been tracking your Google rankings religiously but ignoring what happens when someone asks ChatGPT about your industry, you are missing a growing slice of organic traffic.
What Is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of making your website more likely to be cited, quoted, or recommended by AI-powered answer engines such as ChatGPT, Perplexity AI, Google Gemini, and Claude.
Unlike traditional SEO — which optimizes for keyword rankings in a results list — GEO optimizes for the probability that an AI model will surface your content when answering a related question.
How AISeen Calculates Your GEO Score
AISeen checks six key signals that influence AI engine visibility:
- llms.txt presence — A standardized file that tells AI crawlers which pages to index and how to describe your site.
- Structured data coverage — FAQ, HowTo, Article, and Product schema help AI models understand and attribute your content correctly.
- AI bot access — Ensuring GPTBot, PerplexityBot, and other AI crawlers are not blocked in
robots.txt. - Content clarity — Clear headings, short paragraphs, and direct answers that AI models can extract and paraphrase.
- FAQ and HowTo schema — Structured Q&A and step-by-step formats are the most commonly cited content patterns in AI-generated answers.
- Brand signals — Consistent NAP data, Wikipedia mentions, and entity recognition across the web.
Score Interpretation
An AISeen GEO Score above 80 means your site is well-positioned for AI answer engine visibility. Scores between 40 and 79 indicate partial visibility — AI engines may find your content but are unlikely to cite it. Below 40, your site is essentially invisible to AI-driven search.
Quick Wins to Improve Your GEO Score
- Add a
/llms.txtfile to your root domain. - Implement FAQ schema on your top pages using JSON-LD.
- Review
robots.txtto unblock GPTBot and PerplexityBot. - Rewrite dense paragraphs as scannable bullet points where appropriate.